Case Study

J.O.I. Products

Branding Identity

Overview

J.O.I. Products is a nut butter that is only one ingredient. They needed to improve their brand design as it was not appealing to its ideal target audience. 

Challenge

A rebrand involves a thorough analysis of how the current design system is not consistent with the company values and attributes. Researching the target audience as well as competitors in the same industry allows for a successful identity design.

Deliverables

  • Branding
  • Brand Style Guide PDF
  • Package Design
  • Social Media
  • Ad Design

Solution

A consistent branding system should appeal to potential customers and tell a visual story about your product. 

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